Pizza Hut Israel Plans Drone Delivery Trial
Pizza Hut Israel is trialing a new program that would enable drones to bring orders for delivery to pre-approved hubs. The company is planning to launch a test pilot and send drones to deliver multiple orders at government-approved landing zones in Israel — such as designated parking spots. From that point, drivers would take the food to the last leg of delivery, according to the report.
“Drone delivery is a sexy thing to talk about, but it’s not realistic to think we’re going to see drones flying all over the sky dropping pizzas into everyone’s backyards anytime soon,” Ido Levanon". Levanon is the managing director of Dragontail Systems, the technology firm coordinating Pizza Hut’s drone trial.
Iterations of earlier commercial drone models were ill-equipped to transport perishable merchandise extensive distances. Further, the technology was previously too pricey to consider its commercial viability. Pizza…